I was tasked with rebranding the iconic musical "The Music Man" for the Goodman stage and a city-wide marketing effort. I emphasized the rural natural landscape and used a typeface 'Cenzo Flare' which is a mixture of modern sans serif and old Americana advertising. The photo illustration captured Harold Hill's arrival in River City and created a hopeful tone. Assets included print and digital advertising, theater marquees, building posters, website and social media imagery, ads displayed on public transportation, and merchandise t-shirts and photo backdrops for a publicity stunt.
Role: Creative direction, photo illustration, graphic design
Full-page ad in the Chicago Tribune
Theater marquee and street banners
Building posters
Ads displayed across Chicago public transportation
Photos by Intersection Media
Publicity stunt featuring trombone players, merch tshirts, and photo backdrop.